Knowledgeable sources said they expected Powerful Media’s major venture capital backers – Flatiron Associates and J.P Morgan Capital Partners – to stay on board in the new lineup in exchange for an equity stake in Media Central. But another source told The Post that Brill wanted Inside to survive to serve business executives in the media and film fields while Brill’s Content aims at a larger consumer audience interested in the topic. The in a report last night said it would be merged into Brill’s Content. Less clear is the fate of Inside, the monthly magazine.īrill is the head of Brill Media Holdings, which includes Brill’s Content and the Contentville Web site, and is also the CEO of Primedia’s Media Central, an umbrella group of media trade titles including Folio, Cable World, Book Publishing Report newsletter and Kagan data bases. Inside, the high-profile Web news service, is expected to survive in a truncated form, fed by the Primedia trade titles as well as some of the existing powerhouse journalists who were recruited to Inside last year. Rumors of mass firings swept the Inside newsroom of nearly 100 people as the negotiations lurched toward completion. Powerful Media, owner of Inside magazine and a Web-based media news service, is close to hammering out a deal to merge with media entities controlled by Steve Brill.
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